It's the end of Year 2. You're profitable, but your rivals are spending hard on next-generation product. How much do you commit to R&D? Drag the lever. Watch what happens to the books.
R&D investment · Year 3
$12.0M
$0M Starve$12M Industry avg$30M Aggressive
Margaret Chen, CFO:
"Industry-average spend. Holds the line, doesn't move it."
Income Statement Y3 · current
Revenue$285.0M
R&D expense($12.0M)
EBITDA$38.0M
Income Statement Y5 · projected
Revenue$312.0M
Market share18.0%
EBITDA$54.0M
Cash & competitive position
Closing cash, Y3$42.0M
Return on assets, Y59.2%
Competitive positionHolding
Illustrative model. The real simulation runs a complete 4-year financial flow-through across pricing, marketing, R&D, production, and capital structure.
R&D is one lever. The simulation has eleven more.
Six weeks · Online · 20 seats per cohort · $594 USD