Four levers. Three statements. One year of consequences. Pick a strategy, watch the books answer.
Your decisions, Year 3
4 of 12
Retail price$549
$89$1,499
Marketing spend$5.0M
$0$10M
R&D investment$10.0M
$0$20M
Capacity expansionHold
Try a strategy
Projected results
Live
Revenue
$285.0M
baseline
EBITDA
$36.0M
baseline
Market share
18.0%
baseline
Income statement
Units sold519k
Revenue$285.0M
Cost of goods($171.0M)
Marketing($5.0M)
R&D($10.0M)
Depreciation($8.0M)
EBITDA$36.0M
Balance sheet & cash
CapEx, this year$0M
Closing cash$48.0M
Production capacity600k units
Capacity utilisation86%
Return on assets9.2%
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Balanced play
"Solid middle ground. Won't win, won't lose. The teams that take this approach finish fourth out of six."
— Margaret Chen, CFO
Illustrative model. The real simulation runs a full 4-year financial flow-through with your company's decisions, regional allocation, and live competitive responses from rival boards.
This is four levers. The simulation has twelve.
Six weeks · Online · 20 seats per cohort · $594 USD