It's the most expensive lever you'll touch all year. Move it $50 and you might gain market share, lose margin, or both. Drag the slider. Watch the books answer.
Retail price · Year 3
$549
$89 Floor$549 Baseline$1,499 Ceiling
Sarah Lindqvist, Investor:
"Competitive midpoint. Solid, not distinctive. The teams that win pick a side."
Volume Y3
Units sold519k
Market share17.9%
Revenue$285.0M
Profitability Y3
Gross margin %21.8%
Gross profit$62.1M
EBITDA$36.1M
What the price did
Price vs unit cost+$114 per unit
Position in marketCompetitive
The trade-off you madeBalanced
Illustrative model. The real simulation prices against four rival boards making the same call.
Pricing is one lever. The simulation has eleven more.
Six weeks · Online · 20 seats per cohort · $594 USD